San Miguel Strengthens Portfolio in Vietnam and South China with Multipack launches
In September 2024, San Miguel Vietnam Brewery Vietnam Co. Ltd. (SMBVCL) introduced a new Red Horse Beer 500ml Can 4-pack through a “Buy 3, Get 1 Free” promotion at key off-premise outlets. With this value-driven promotion, SMBVCL aims to enhance product accessibility, encourage trial among new consumers, and reinforce brand loyalty among existing customers. Similarly, […]
San Miguel Sponsors SCBD Weekland Oktoberfest in Indonesia
The SCBD Weekland Oktoberfest, held on September 28-29, 2024 at SCBD Park, drew crowds for a vibrant weekend of festivities. SCBD or the Sudirman Central Business District is a prominent business and lifestyle hub in Jakarta, known for its modern offices, retail center and entertainment venues. Attendees in the VIP Tent enjoyed unlimited San Miguel […]
San Miguel Launches “Open the Crown” Campaign in South China
From June to September 30, 2024, San Miguel Guangdong Brewery (SMGB) ran the “Enjoy San Miguel, Open the Crown to Win Prizes” market-wide promotion across South China. With the purchase of San Miguel Pale Pilsen or San Mig Light, consumers had the chance to win from a pool of over 3,600 prizes, including foldable suitcases, […]
Hong Kong Jockey Club’s “Happy Wednesday” Kicks Off with San Miguel Pale Pilsen
Starting in September 2024, San Miguel Pale Pilsen takes center stage as one of the main beers at the Happy Wednesday event at the Hong Kong Jockey Club (HKJC) Beer Garden, alongside San Mig Light, San Miguel Cerveza Blanca, and San Miguel Cerveza Negra. This activation aims to engage local drinkers, expatriates, and travelers while […]