Starting in September 2024, San Miguel Pale Pilsen takes center stage as one of the main beers at the Happy Wednesday event at the Hong Kong Jockey Club (HKJC) Beer Garden, alongside San Mig Light, San Miguel Cerveza Blanca, and San Miguel Cerveza Negra. This activation aims to engage local drinkers, expatriates, and travelers while reinforcing San Miguel’s visibility at key events in Hong Kong. The event’s “Brewed in Hong Kong” decor has become a popular photo backdrop for participants, enhancing the festive atmosphere for attendees.
