by jsabat | Oct 18, 2021 | Highlights |
Launched in the fourth quarter of 2020, San Miguel Cerveza Blanca is the latest addition to the San Miguel global brands portfolio. It is a wheat ale that perfectly balances a harmony of spicy, smoky and fruity flavors, with a hint of citrus and touch of mint. With...
by jsabat | Sep 23, 2021 | Highlights |
Following its successful launch in 2018, San Miguel Thailand implemented its series of SML Chillax Nights events for a second straight year in selected bars and restaurants in strategic locations. Aligned with San Mig Light’s regional Light Days campaign, SML Chillax...
by jsabat | Sep 23, 2021 | Highlights |
In Hong Kong, 2018 marked SMBHK’s 70th anniversary. This milestone was celebrated with a series of initiatives designed to strengthen San Miguel Pale Pilsen’s equity and fortify affinity to the Hong Kong market. SMBHK kicked off the campaign with the launch of...
by jsabat | Oct 19, 2016 | Highlights |
In addition to its canned variant, fans of Red Horse can now enjoy the high-alcohol brand in draught format. Red Horse draught is available in selected bars and restaurants in Ho Chi Minh City and Nha Trang beginning June 2016. The launch follows a successful taste...
by jsabat | Jun 3, 2016 | Highlights |
San Miguel Thailand announced partnership with C&C Group, a UK and Ireland-based producer of branded beverage products, for the exclusive distribution of Magners Irish Cider Brands in Thailand. With the rising international tourist arrivals in Thailand, cider has...
