San Miguel Pale Pilsen Launches Global Campaign: Beer Beyond Borders
San Miguel Pale Pilsen, the iconic flagship beer of San Miguel Brewery, has launched a new global campaign entitled Beer Beyond Borders, showcasing how the trusted brew continues to connect people around the world.
Hong Kong’s No. 1 Light Beer Goes Big with 3D Billboard Takeover
San Mig Light, Hong Kong’s No. 1 light beer, is making waves this summer with a bold takeover of the Tsim Sha Tsui skyline. The brand unveiled a striking 3D billboard that radiates light, crisp, and refreshing energy — perfectly echoing the beer’s signature character.
So Hong Kong, So San Miguel: Brewing the Spirit of the 2025 Dragon Boat Festival
The iconic 2025 Hong Kong International Dragon Boat Races wrapped up a spectacular weekend of sport and celebration, and San Miguel Brewery Hong Kong Ltd. (SMBHK) proudly served as the official beer sponsor, adding refreshing moments to the roar of the competition along Victoria Harbour.
So Hong Kong, So Rewarding: San Miguel Gives You a Chance to Win with Every Sip
San Miguel Brewery Hong Kong is turning everyday purchases into exciting rewards with its newly launched “So Hong Kong, So San Miguel” Lucky Draw Promotion, running from May 5 to June 15, 2025.
This six-week campaign aims to encourage beer consumption by rewarding consumers who support Hong Kong-brewed bee and dine or shop within the city. The initiative ties in with the brand’s broader commitment to supporting the local economy and celebrating Hong Kong pride.
San Mig Light Backs Local Talent with Barrel Busker Singing Contest Sponsorship
In a celebration of creativity, community, and music, San Mig Light proudly sponsored the Barrel Busker Singing Contest, hosted by Barrel Bar and Restaurant in Hong Kong. The event, which kicked off last April, shines a spotlight on budding musical talents, offering them a platform to be seen, heard, and celebrated.
San Mig Light Celebrates Hong Kong’s Creative Spirit with its Latest Collab with Tomowaka
San Mig Light in Hong Kong has just unveiled its latest limited-edition can packaging, and it is anything but ordinary. In an exciting collaboration with Tomowaka, a Japanese visual artist and illustrator, the brand has launched a special design that fuses beach vibes with modern minimalism—bringing a refreshing new look to store shelves across the city.
Cheers to Excellence: San Miguel Beer Bags Multiple Monde Selection Awards in 2025
San Miguel’s latest entries have demonstrated global brewing excellence — different business units in Thailand, Hong Kong, and Indonesia have all secured top honors in
San Miguel Beer Wins Multiple Monde Selection Awards in 2024
BREWERY 2024 AWARDS SAN MIGUEL BEER THAILAND LTD. Red Horse – Gold San Mig Light – SilverSan Miguel Cerveza Negra – Silver SAN MIGUEL GUANGDONG BREWERY
San Miguel Beer Sponsors Chillax Nights 2024 in Thailand
San Miguel Thailand brought the good times to town with their recent Chillax Nights 2024 event! This exciting initiative aimed to boost brand awareness, recognition,
San Miguel Strengthens Portfolio in Vietnam and South China with Multipack launches
In September 2024, San Miguel Vietnam Brewery Vietnam Co. Ltd. (SMBVCL) introduced a new Red Horse Beer 500ml Can 4-pack through a “Buy 3, Get
San Miguel Sponsors SCBD Weekland Oktoberfest in Indonesia
The SCBD Weekland Oktoberfest, held on September 28-29, 2024 at SCBD Park, drew crowds for a vibrant weekend of festivities. SCBD or the Sudirman Central
San Miguel Launches “Open the Crown” Campaign in South China
From June to September 30, 2024, San Miguel Guangdong Brewery (SMGB) ran the “Enjoy San Miguel, Open the Crown to Win Prizes” market-wide promotion across
Hong Kong Jockey Club’s “Happy Wednesday” Kicks Off with San Miguel Pale Pilsen
Starting in September 2024, San Miguel Pale Pilsen takes center stage as one of the main beers at the Happy Wednesday event at the Hong
New San Miguel Flavored Beer 12 Pack Cans Debut in California and Hawaii
San Miguel Flavored Beer is set to make bigger waves in California and Hawaii with the introduction of its new 12-pack can formats for both
New Red Horse Beer Super hits Africa
Red Horse Beer Super, a strong lager with 10% alcohol content, is introduced in key African markets, including South Sudan, Kenya, Nigeria, and Tanzania in
San Miguel Unveils New Campaign Celebrating Hong Kong’s Iconic Beer
To refresh its brand identity and strengthen its connection with Hong Kong consumers, San Miguel Brewery Hong Kong Ltd (SMBHK) launched a new thematic TV
San Miguel Pale Pilsen Celebrates the “Taste of Hong Kong” in New Ad
San Miguel is amplifying its “Brewed in Hong Kong” message with a creative campaign that taps into local pride. Point-of-sale materials (POSM) in Chinese restaurants
San Miguel Zero introduces Zero-Worry Nights Promo in Thailand
San Mig Zero has launched its Zero-Worry Nights promo in key partner outlets across Thailand. The promotion offers a special price on featured dishes with
San Mig Light Introduces Exciting 2024 Promos in Hong Kong
San Mig Light conducted a six-week “Light is Life, Feel Light, Feel Good!” instant-win lucky draw promotion. From May 20 to June 30, 2024, purchasing
PT Delta Djakarta Conducts River Clean-Up near brewery
On May 24, 2024, volunteers from PT Delta Djakarta (PTD) participated in a clean-up activity at the Jambe River, located behind their brewery. They removed
San Miguel Beer Expands U.S. Offerings with New 12-Pack
San Miguel Beer is expanding its product lineup in the U.S. market with the launch of San Miguel Premium Beer and San Mig Light in
San Miguel Cerveza Blanca Launches “Perfect Moment” Promotion in Hong Kong
From March 27 to May 10, 2024, San Miguel Cerveza Blanca ran an exciting six-week consumer promotion called “Perfect Moment.” With a single purchase of
San Miguel Beer showcased at the 2024 Europe Festival in Taiwan
San Miguel Beer participated in the 2024 European Festival held on May 4-5, 2024, at Taipei’s Huashan Creative Park under the theme “United in Diversity.”
San Miguel Cerveza Blanca Now Available in 7-Eleven Stores Across Northern Thailand
On May 2, 2024, San Miguel Beer Thailand Ltd. (SMBTL) introduced San Miguel Cerveza Blanca to 7-Eleven stores across 14 provinces in northern Thailand. This
New San Mig Light 250ml Bottle Launched in South China
In May 2024, San Miguel Guangdong Brewery Co. Ltd. (SMGB) introduced its latest product, San Mig Light in a 250ml bottle. This new, smaller format
San Miguel Beer fuels 2024 Spring Island Beach Festival in Taiwan
Sun, sand, and San Miguel Beer! Taiwan’s vibrant Spring Island Beach Festival, held from April 4-6, 2024 at Cijin Beach in Kaohsiung, was energized by
San Miguel Brings San Mig Light Draught Beer to California
San Miguel Beer has expanded its product lineup in California with the introduction of the San Mig Light draught beer in 24-liter one-way kegs. Launched
San Mig Light’s New “Feel Light, Feel Good” Commercial Debuts in Hong Kong
San Mig Light’s latest commercial in Hong Kong debuted in April 2024, featuring vignettes of people savoring a sip of the beer and being instantly
San Miguel Hong Kong Supports Elderly Walk and Food Donation Drive
In a heartwarming display of community spirit, San Miguel Beer Hong Kong (SMBHK) volunteers celebrated Chinese New Year with the elderly on February 5, 2024,
San Miguel Beer Named Official Sponsor of VS Lounge in Hong Kong
San Miguel Beer proudly assumed the esteemed role of official beer sponsor for the VS Lounge in Hong Kong. Curated by VS MEDIA, VS Lounge
SMBHK sponsors HK100 Ultra Marathon
In 2024, San Miguel Brewery Hong Kong Ltd. (SMBHK) proudly continued its role as the exclusive beer sponsor for the Hong Kong 100 Ultra Marathon
San Miguel Thailand Engages in Key CSR Activities
San Miguel Beer Thailand (SMBTL) has been actively involved in community support through various corporate social responsibility (CSR) initiatives. On January 12 and 13, 2024,
San Mig Light Promotion features partnership with renowned artist
San Mig Light partnered with celebrated designer Bannai Taku for the “Feel Light, Feel Good” themed premium promotions in convenience stores and supermarkets across Hong
San Miguel Beer Hong Kong Celebrates 75th Anniversary with ‘Free Ride Day’
In celebration of 75 years in Hong Kong, San Miguel collaborated with renowned artist Uncle852 to create a special themed design titled ‘A True Friend’ for
PT Delta Djakarta Supports Children’s Cancer Foundation
“Don’t let the kids fight cancer alone” is the guiding motto of the Indonesian Children’s Cancer Foundation (Yayasan Kasih Anak Kanker Indonesia, YKAKI), which is
San Miguel Cerveza Blanca Launched in Indonesia
In November 2023, PT Delta Djakarta Indonesia, Tbk (PTD) proudly introduced San Miguel Cerveza Blanca to the Indonesian market, targeting key areas such as Jakarta,
Red Horse featured in Taiwan’s 7-Eleven International Beer Fest
Red Horse 500mL cans took the spotlight in a special promotion during the 7-Eleven International Beer Fest 2023. This nationwide event offers great deals on
San Miguel Pale Pilsen Celebrates 75 Years in Hong Kong with “A True Friend” TVC
San Miguel Pale Pilsen launched a thematic television commercial (TVC) from mid-April to June 2023, airing on TV channels and MTR in-train TV in Hong
San Miguel Cerveza Blanca “Perfect Taste” Promotion runs in Hong Kong
In October 2023, San Miguel Cerveza Blanca launched an exciting food-themed consumer promotion in Hong Kong. The campaign aimed to enhance consumer engagement by offering
San Mig Light’s New Campaign Rolls Out in South China
Starting in June 2023, San Mig Light launched an extensive new advertising campaign across all channels and regions in South China. The campaign focuses on
Limited-Edition San Miguel Chocolate Lager Launched Across Asian Markets
To further enhance San Miguel Beer’s portfolio of specialty beers, the limited-edition San Miguel Chocolate Lager was introduced in Hong Kong, Thailand, Vietnam, and Singapore
San Miguel Guangdong Celebrates Mid-Autumn Festival with Outreach
In celebration of the Mid-Autumn Festival, San Miguel Guangdong Brewery (SMGB) extended its warmth and generosity to the local community of Dongchong Village in Guangzhou.
San Miguel Pale Pilsen’s “Share” Merchandising Campaign rolls out in South China
San Miguel Pale Pilsen’s “Share San Miguel” merchandising campaign has been successfully implemented in over 900 outlets across South China. This campaign leverages a variety
PT Delta Djakarta Hosts Free Vehicle Emission Testing to Combat Air Pollution
Air quality in the Jabodetabek region (Jakarta, Bogor, Depok, Tangerang, and Bekasi) has been a pressing concern, with deteriorating conditions posing serious health risks. To
San Miguel Beer Unveils New Draught Beers in Pohnpei
San Miguel Beer has launched two new draught options in Pohnpei, a federal state in Micronesia. The new offerings include San Miguel Pale Pilsen and
San Mig Light now available in popular burger chain in Taiwan
Starting July 1, 2023, San Mig Light became available at one of Taiwan’s most popular fast-food chains, MOS Burger. Customers can now enjoy San Mig
San Miguel Cerveza Blanca Launched in Japan
San Miguel Beer proudly expands its portfolio in Japan with the debut of San Miguel Cerveza Blanca. Available in 330mL bottles starting from May 2023,
San Miguel Beer Ushers in the Year of the Dragon with Lucky Draw Promo in South China
In January 2024, San Miguel Guandong Brewery Co. Ltd. (SMGB) launched its Chinese New Year (CNY)-themed campaign supported by a merchandising drive in 995 outlets
San Miguel Non-Alcoholic Beer 330ml Bottle Launched in Saudi Arabia
In 2020, San Miguel Non-Alcoholic Beer introduced its 330ml bottle in Saudi Arabia, expanding on the canned variant that has been exported to the country
San Mig Zero Arrives in Thailand
In May 2020, San Mig Zero—a refreshing light beer designed to support a ZERO-Worry and healthy lifestyle—was launched in Thailand, tapping into the country’s growing
San Miguel Flavored Beer Lychee Introduced in Vietnam
San Miguel Flavored Beer Lychee was launched in January 2020 in Vietnam, tapping into the growing popularity of the flavored beer segment in the country.