San Mig Light partnered with celebrated designer Bannai Taku for the “Feel Light, Feel Good” themed premium promotions in convenience stores and supermarkets across Hong Kong. This collaboration resulted in unique and stylish promotional items available for consumers during the campaign period.
- San Mig Light Ceramic Beer Mug: From November 22 to December 5, 2023, consumers could redeem a beautifully designed Ceramic Beer Mug for free with a purchase of over $35 of San Mig Light at 7-Eleven stores.
- San Mig Light Umbrella Storage Pouch: From November 30 to December 13, 2023, consumers could receive a chic Umbrella Storage Pouch for free with a purchase of over $35 of San Mig Light at Circle-K outlets.
- San Mig Light 12-Can Gift Pack: Starting mid-December 2023, consumers who purchased a 12-pack of San Mig Light 330ml cans received an exclusive Tote Bag for free.
These promotions not only enhanced San Mig Light’s brand visibility on trade but also provided consumers with limited-edition items, reinforcing the “Feel Light Feel Good” message.
