Starting in June 2023, San Mig Light launched an extensive new advertising campaign across all channels and regions in South China. The campaign focuses on highlighting San Mig Light as “Hong Kong’s No. 1 Light Beer,” with the goal of increasing consumer engagement and driving purchases.
By the end of October 2023, 1,100 outlets had completed merchandising efforts, prominently displaying the product in 150 locations. The refreshed advertising campaign brings a revitalizing appeal to consumers, enhancing its brand equity in the market.
