San Mig Light’s latest commercial in Hong Kong debuted in April 2024, featuring vignettes of people savoring a sip of the beer and being instantly transported to a beach, highlighting its refreshing lightness. The commercial is currently airing on ViuTV, NowTV, and HOY TV in Hong Kong. To complement the commercial launch and generate excitement, San Mig Light introduced a “seashore-themed visibility program” in select bars and pubs starting in mid-April 2024. This campaign aims to reinforce San Mig Light’s status as “Hong Kong’s No.1 Light Beer” while boosting brand preference and momentum in the local market.
