In celebration of 75 years in Hong Kong, San Miguel collaborated with renowned artist Uncle852 to create a special themed design titled ‘A True Friend’ for two buses on KMB route No. 6, running from November 4 to December 31, 2023.
As a token of gratitude to Hong Kong residents for their unwavering support over the past 75 years, San Miguel offered a ‘Free Ride Day’ on November 18, 2023. Passengers traveling on KMB route No. 6 enjoyed a complimentary ride from Tsim Sha Tsui Harbour to Lai Chi Kok. Additionally, a product giveaway event was held next to the Harbour, distributing over 3,000 cans to delighted customers.
The collaboration with Uncle852 also included three themed San Miguel Pale Pilsen premiums featured in promotions at select convenience stores and supermarkets:
- Customers received a free limited-edition foldable travel bag with any purchase of over $35 of San Miguel Pale Pilsen at 7-Eleven from November 8 to 21, 2023.
- Customers received a free travel adaptor with any purchase of over $35 of San Miguel Pale Pilsen from November 16-29, 2023.
- Customers received a free 4-in-1 Cooler Tumbler with the purchase of a 120-pack of San Miguel Pale Pilsen 330ml cans in December 2023.
