San Miguel Beer proudly expands its portfolio in Japan with the debut of San Miguel Cerveza Blanca. Available in 330mL bottles starting from May 2023, this wheat beer offers a distinctive blend of spicy, smoky, and fruity flavors, delivering a refreshing new choice for Japanese beer lovers.
To celebrate the launch, San Miguel Cerveza Blanca has been featured in select bars, pubs, and restaurants with a “Buy 2, Get 1 Free” promotion from July to December 2023. Additionally, liquor stores and supermarkets have offered a “Buy 1, Get 1 Free” deal during the initial launch period. The beer was also prominently displayed at product exhibitions at Kakuyasu, one of Japan’s largest liquor store chains. This launch underscores San Miguel Beer’s commitment to strengthening its specialty beer presence in the Asian market.
