From March 27 to May 10, 2024, San Miguel Cerveza Blanca ran an exciting six-week consumer promotion called “Perfect Moment.” With a single purchase of any Cerveza Blanca product, customers had the chance to win fantastic prizes, including a luxurious travel set, a mini smart projector, and noise-cancelling wireless earphones. To further boost engagement, SMCB collaborated with local influencers who visited and promoted the participating outlets.
