In October 2023, San Miguel Cerveza Blanca launched an exciting food-themed consumer promotion in Hong Kong. The campaign aimed to enhance consumer engagement by offering enticing prizes through a lucky draw for customers who purchased any San Miguel Cerveza Blanca products worth HK$20 or more.
Prizes included:
- Grand Prize: Elevated Cooking Experience Class – an exclusive opportunity to learn culinary skills from top chefs.
- Second Prize: High-end Western Restaurant Group Dining Voucher – a chance to enjoy a luxurious meal with friends or family at a premier dining establishment.
- Third Prize: SMCB’s Perfect Tasting Set – a curated collection of San Miguel Cerveza Blanca items designed for the ultimate tasting experience.
This promotion not only encouraged product purchases but also provided memorable brand experiences and high-value rewards for customers.
