From June to September 30, 2024, San Miguel Guangdong Brewery (SMGB) ran the “Enjoy San Miguel, Open the Crown to Win Prizes” market-wide promotion across South China. With the purchase of San Miguel Pale Pilsen or San Mig Light, consumers had the chance to win from a pool of over 3,600 prizes, including foldable suitcases, automatic buckle umbrellas, and branded San Miguel mugs.
Every Monday, the “Crazy Monday” Lucky Draw offered exclusive prizes worth RMB3,500 each, featuring smartphones, tablets, pocket cameras, and smartwatches. The promotion spanned all regions and channels in South China, with over 1,200 participating outlets supported by engaging in-store displays and WeChat e-leaflets to drive visibility and participation.
