In 2020, San Miguel Non-Alcoholic Beer introduced its 330ml bottle in Saudi Arabia, expanding on the canned variant that has been exported to the country since the 1980s. This all-malt, pale golden non-alcoholic beer features sweet, hoppy notes and subtle hints of floral aroma, offering a refreshing alternative to traditional beers.
The new SKU aims to capitalize on the growing demand in Saudi Arabia’s non-alcoholic beer market, targeting increased market share and broader distribution. Its introduction also presents new opportunities to penetrate modern trade off-channels.
Launch activities are focused on securing listings with major retail chains and are supported by point-of-sale materials designed to build consumer awareness and encourage product trials.
