San Miguel Pale Pilsen launched a thematic television commercial (TVC) from mid-April to June 2023, airing on TV channels and MTR in-train TV in Hong Kong. The latest thematic TVC is based on the concept of “San Miguel – A True Friend.” SMPP has been a true friend to the people of Hong Kong, providing locally brewed fresh beer for various drinking occasions for 75 years. The commercial is currently airing on ViuTV, HOY TV, and MTR in-train TV, aiming to enhance brand exposure and celebrate this enduring friendship.
