In September 2024, San Miguel Vietnam Brewery Vietnam Co. Ltd. (SMBVCL) introduced a new Red Horse Beer 500ml Can 4-pack through a “Buy 3, Get 1 Free” promotion at key off-premise outlets. With this value-driven promotion, SMBVCL aims to enhance product accessibility, encourage trial among new consumers, and reinforce brand loyalty among existing customers.
Similarly, San Miguel Guangdong Brewery (SMGB) launched the San Miguel Pale Pilsen 500ml Can 4-pack in the South China market. This launch aims to expand San Miguel Pale Pilsen’s presence in Modern Trade and online channels, addressing the growing consumer demand for convenient and accessible in-home consumption options. The new 4-pack format is also expected to boost the brand’s on-shelf visibility and strengthen SMGB’s competitiveness in the South China beer market.
