So Hong Kong, So San Miguel: Brewing the Spirit of the 2025 Dragon Boat Festival

The iconic 2025 Hong Kong International Dragon Boat Races wrapped up a spectacular weekend of sport and celebration, and San Miguel Brewery Hong Kong Ltd. (SMBHK) proudly served as the official beer sponsor, adding refreshing moments to the roar of the competition along Victoria Harbour.

Paddles Up! Thousands Race in Hong Kong’s Action-Packed Dragon Boat Festival

The Hong Kong Tourism Board, in partnership with the Hong Kong China Dragon Boat Association, launched the 2025 Hong Kong International Dragon Boat Races last June 8, at the Tsim Sha Tsui East waterfront. It featured over 4,500 athletes representing 190 teams.

San Miguel Beer Garden: A Cheers to the Crew and the Crowd

As the official beer sponsor, SMBHK brought the party off the water, too. Their San Miguel Beer Garden at the Urban Council Centenary Garden served fresh chilled beer, live music, and broadcast replays of the races via large LED screens. Spectators enjoyed shaded seating, cool drinks, and camaraderie, reinforcing SMBHK’s connection to Hong Kong’s social and cultural fabric.

SMBHK: Brewing Hong Kong’s Spirit


As the city celebrated athleticism, heritage, and community spirit, San Miguel brewed the moment. By sponsoring the festival, providing refreshing brews, and fostering shared memories, SMBHK reaffirmed its commitment to Hong Kong life.

Here’s to future summers filled with bold strokes, drumbeats, and a truly local beer.

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