San Miguel Strengthens Portfolio in Vietnam and South China with Multipack launches
In September 2024, San Miguel Vietnam Brewery Vietnam Co. Ltd. (SMBVCL) introduced a new Red Horse Beer 500ml Can 4-pack through a “Buy 3, Get 1 Free” promotion at key off-premise outlets. With this value-driven promotion, SMBVCL aims to enhance product accessibility, encourage trial among new consumers, and reinforce brand loyalty among existing customers. Similarly, […]