In celebration of the Tết 2026 festive season, San Miguel Brewery Vietnam launched a special consumer promotion aimed at bringing festive cheer to beer drinkers across the country. The initiative reinforces the brand’s commitment to engaging consumers during one of Vietnam’s most important cultural and commercial periods.
Festive Offers Across a Wide Portfolio
Running throughout the Tết period, consumers can enjoy 15% off when purchasing any two participating San Miguel products at selected retail partners nationwide. The promotion covers a broad portfolio, including San Miguel Pale Pilsen, San Mig Light, San Miguel Cerveza Blanca, San Miguel Cerveza Negra, San Miguel Flavored Beer Lychee, and Red Horse Beer—San Miguel’s largest brand in Vietnam.
The campaign is available across major supermarket and convenience store chains, including Lotte Mart, Kingfoodmart, AEON, Big C, Ministop, and Circle K, ensuring strong nationwide reach and accessibility.
San Miguel’s Relevance During Tết Celebrations
The promotion is designed to make festive gatherings more enjoyable and accessible for consumers, while strengthening San Miguel’s presence during one of Vietnam’s highest‑volume beer consumption periods.
Tết remains a key occasion for socializing, gifting, and family reunions in Vietnam, making it a critical window for brands to connect with consumers during meaningful moments of celebration. Through this initiative, San Miguel Brewery Vietnam reinforces its role in these occasions—bringing people together with quality products while enhancing the overall festive experience through attractive and accessible offers.
