In May 2024, San Miguel Guangdong Brewery Co. Ltd. (SMGB) introduced its latest product, San Mig Light in a 250ml bottle. This new, smaller format caters to the growing trend among younger consumers who prefer on-the-go consumption and smaller portion sizes.
The new SKU expands the company’s product range and distribution channels, with a particular focus on traditional night outlets. To generate excitement around the launch, SMGB rolled out eye-catching product advertisements for stores and distributed informative digital leaflets to introduce this new offering to consumers.
