San Mig Light conducted a six-week “Light is Life, Feel Light, Feel Good!” instant-win lucky draw promotion. From May 20 to June 30, 2024, purchasing any San Mig Light product gave drinkers a chance to win the ultimate grand prize: a luxurious travel package to the Maldives.
San Mig Light also implemented concurrent promotions in various convenience stores:
- From April 10 to April 23, 2024, customers at 7-Eleven Hong Kong could redeem a San Mig Light Foldable Umbrella for free with a purchase of $35 worth of San Mig Light products.
- From April 11 to April 24, 2024, customers at Circle-K Hong Kong could redeem a San Mig Light Stainless Steel Beer Mug for free with a purchase of $35 worth of San Mig Light products.
