Hong Kong’s No. 1 Light Beer Goes Big with 3D Billboard Takeover
San Mig Light, Hong Kong’s No. 1 light beer, is making waves this summer with a bold takeover of the Tsim Sha Tsui skyline. The brand unveiled a striking 3D billboard that radiates light, crisp, and refreshing energy — perfectly echoing the beer’s signature character.
So Hong Kong, So San Miguel: Brewing the Spirit of the 2025 Dragon Boat Festival
The iconic 2025 Hong Kong International Dragon Boat Races wrapped up a spectacular weekend of sport and celebration, and San Miguel Brewery Hong Kong Ltd. (SMBHK) proudly served as the official beer sponsor, adding refreshing moments to the roar of the competition along Victoria Harbour.
So Hong Kong, So Rewarding: San Miguel Gives You a Chance to Win with Every Sip
San Miguel Brewery Hong Kong is turning everyday purchases into exciting rewards with its newly launched “So Hong Kong, So San Miguel” Lucky Draw Promotion, running from May 5 to June 15, 2025.
This six-week campaign aims to encourage beer consumption by rewarding consumers who support Hong Kong-brewed bee and dine or shop within the city. The initiative ties in with the brand’s broader commitment to supporting the local economy and celebrating Hong Kong pride.
San Mig Light Backs Local Talent with Barrel Busker Singing Contest Sponsorship
In a celebration of creativity, community, and music, San Mig Light proudly sponsored the Barrel Busker Singing Contest, hosted by Barrel Bar and Restaurant in Hong Kong. The event, which kicked off last April, shines a spotlight on budding musical talents, offering them a platform to be seen, heard, and celebrated.
San Mig Light Celebrates Hong Kong’s Creative Spirit with its Latest Collab with Tomowaka
San Mig Light in Hong Kong has just unveiled its latest limited-edition can packaging, and it is anything but ordinary. In an exciting collaboration with Tomowaka, a Japanese visual artist and illustrator, the brand has launched a special design that fuses beach vibes with modern minimalism—bringing a refreshing new look to store shelves across the city.
Cheers to Excellence: San Miguel Beer Bags Multiple Monde Selection Awards in 2025
San Miguel’s latest entries have demonstrated global brewing excellence — different business units in Thailand, Hong Kong, and Indonesia have all secured top honors in the prestigious Monde Selection Awards 2025. Wheat Beer Wins Gold San Miguel Cerveza Blanca bagged the Gold Award for the entries of the following international breweries: San Miguel Beer Thailand […]
San Miguel Beer Wins Multiple Monde Selection Awards in 2024
BREWERY 2024 AWARDS SAN MIGUEL BEER THAILAND LTD. Red Horse – Gold San Mig Light – SilverSan Miguel Cerveza Negra – Silver SAN MIGUEL GUANGDONG BREWERY CO. LTD. San Miguel Pale Pilsen – SilverDragon Qing Chun – SilverDragon Gold – Silver SAN MIGUEL BREWERY HONG KONG LTD. San Miguel Cerveza Negra – Gold Anker Lychee – […]
San Miguel Beer Sponsors Chillax Nights 2024 in Thailand
San Miguel Thailand brought the good times to town with their recent Chillax Nights 2024 event! This exciting initiative aimed to boost brand awareness, recognition, and preference among target consumers through a series of engaging marketing activities. The event wasn’t just about promoting the brand; it was about creating unforgettable experiences. Attendees savored the perfect […]
San Miguel Sponsors SCBD Weekland Oktoberfest in Indonesia
The SCBD Weekland Oktoberfest, held on September 28-29, 2024 at SCBD Park, drew crowds for a vibrant weekend of festivities. SCBD or the Sudirman Central Business District is a prominent business and lifestyle hub in Jakarta, known for its modern offices, retail center and entertainment venues. Attendees in the VIP Tent enjoyed unlimited San Miguel […]
San Miguel Launches “Open the Crown” Campaign in South China
From June to September 30, 2024, San Miguel Guangdong Brewery (SMGB) ran the “Enjoy San Miguel, Open the Crown to Win Prizes” market-wide promotion across South China. With the purchase of San Miguel Pale Pilsen or San Mig Light, consumers had the chance to win from a pool of over 3,600 prizes, including foldable suitcases, […]