San Miguel Thailand announced partnership with C&C Group, a UK and Ireland-based producer of branded beverage products, for the exclusive distribution of Magners Irish Cider Brands in Thailand.

With the rising international tourist arrivals in Thailand, cider has developed a niche market to a group of expatriates and foreign tourists. San Miguel Thailand will work closely with C&C to strengthen sales and distribution of Magners Irish Cider in Thailand, which is one of the brand’s largest cider markets in Asia.

The addition of Magners Irish Cider marks a significant milestone for San Miguel Thailand, complementing its line of premium beer brands which include San Miguel Pale Pilsen, San Mig Light, San Miguel Cerveza Negra and Kirin Ichiban Shibori. Meanwhile, this collaboration is an opportunity for C&C Group to increase sales and brand exposure of Magners Irish Cider in Thailand.

image5 image4 image3

About C&C Group

A leading manufacturer, marketer and distributor of branded cider, beer, wine and soft drinks. C&C Group manufactures Bulmers, the leading Irish Cider brand, Magners the premium international cider brand, the C&C brands range of English ciders and the Tennent’s beer brand. It also owns and manufactures Woddchuck & Hornsby’s, two of the leading craft cider brands in the United States. C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.