In Hong Kong, 2018 marked SMBHK’s 70th anniversary. This milestone was celebrated with a series of initiatives designed to strengthen San Miguel Pale Pilsen’s equity and fortify affinity to the Hong Kong market.
SMBHK kicked off the campaign with the launch of limited-edition commemorative bottle of San Miguel Pale Pilsen reminiscent of its original packaging dating back from 1948.
![SMB_70thAnniv2](https://www.sanmiguelbrewery.com/wp-content/uploads/2021/09/SMB_70thAnniv2.jpeg)
The company also introduced the San Miguel Pale Pilsen Hong Kong district cans. Released in phases, these limited-edition cans came with special designs featuring the distinct characteristics of Hong Kong’s 18 districts. The campaign was supported by various above-the-line and below-the-line promotions.
![SMB_70thAnniv3](https://www.sanmiguelbrewery.com/wp-content/uploads/2021/09/SMB_70thAnniv3.jpeg)
Since its entry in the Hong Kong market, San Miguel has flourished and has become part of the Territory’s everyday life, endearing itself as a truly local beer. To this day, San Miguel is the only major beer player having a local brewery in Hong Kong able to produce and deliver the freshest and best-tasting beer of consistently high quality no other imported beer can offer to consumers.