Launched in the fourth quarter of 2020, San Miguel Cerveza Blanca is the latest addition to the San Miguel global brands portfolio.  It is a wheat ale that perfectly balances a harmony of spicy, smoky and fruity flavors, with a hint of citrus and touch of mint.  With its 5.4% alcohol and balanced by its lively effervescent, fruity-spicy taste, San Miguel Cerveza Blanca is an absolutely refreshing and enjoyable drink.   

San Miguel Cerveza Blanca was first rolled-out in Thailand in November 2020 to bars, restaurants, convenience stores, supermarkets and hypermarkets. The launch was supported by merchandising materials, Facebook and LED billboard advertising as well as a partnership with music streaming service JOOX. San Miguel Cerveza Blanca is now available in major convenience store, supermarket and hypermarket chains like 7-Eleven Big-C, Lotus, Makro, TOPS, The Mall and Food Land. 

In December 2020, the brand was introduced in Hong Kong, supported by an online and PR campaign together with sampling and other visibility activities. San Miguel Cerveza Blanca is now available in bars, pubs, restaurants, major retail chains such as Wellcome, PARKnSHOP, Jasons, 7-Eleven, Circle-K, Aeon, as well as most online stores.   

With a strong finish for the year given very encouraging trade and consumer feedback, San Miguel Cerveza Blanca continued expanding its presence into other countries in Asia in 2021. San Miguel Cerveza Blanca is now available in bars, pubs and restaurants as well as major retail chains in Taiwan (Hi-Life, City Super and Carrefour), Vietnam (An Nam Gourmet Store, Circle K and GS25), Singapore (Cold Storage), Korea (Homeplus) to name a few, and with launches in more countries following soon.